Zero sales from Facebook ads? Here's the Problem!
Sometimes when you start Facebook ads you get really excited about the results you are going to get. After all you see people all the time who have amazing success with Facebook ads and you want to as well!
So you set up your ad with high expectations and zero sales! Ugh! What do you do in this situation?
Maybe you’ve tested a bunch of things and nothing’s working. Perhaps it’s zero sales or maybe it’s a couple of sales, but your just not getting ANY real results.
Today I’m going to go over what your problem most likely is and EXACTLY what you should do about it.
The Reason Your Facebook Ad Most Likely Isn’t Generating Sales
A lot of Facebook advertisers go through this. It’s not unusual especially when you are relatively new to Facebook advertising.
Assuming you haven’t made any massive mistakes in your ad set up and you have the basics of your campaign set up properly, it’s usually a combination of WHAT your offer is and the price point you’re offering it at.
There may not be a lot of demand for your product, service or offer, at the price point you're offering it at.
Generally speaking, changing your ad placements or your targeting isn’t going to rescue a campaign like this.
I’ve seen ads with the best creatives and great targeting completely fall flat because the offer is overpriced or there isn’t enough demand for it.
A good offer will often make up for a bad campaign, but a terrible offer can’t usually be rescued by a good campaign.
I want to stress here that when you have a campaign that is making sales you really want to make sure that you optimize the campaign to squeeze as much out of it as possible.
If you are selling something that you KNOW for a fact other people are selling, well then it might be your price point that’s the issue.
People can and do comparison shop online and if someone else is selling a product for $10, $20, or $30 less then they are likely to go buy from your competition.
This is especially true for drop shipping products where many people are selling the EXACT same item.
Solutions to Finally Start Making Sales
This is where a little bit of creative thinking can make a HUGE difference. Sometimes it only takes switching to a different product or service.
But other times you can package a product differently to increase the perceived value.
You can create a buy one get one free offer or a limited-time discount or throw in something extra to make it more appealing.
If you have a remarkable product that justifies charging more then you will need to find a way to differentiate your product to the competition.
It’s important to remember that you are advertising real stuff to real people and real people are going to make rational, logical decisions based on perceived quality and price.
I know this is frustrating to hear, but after helping hundreds of clients generate thousands and thousands of sales on Facebook, I can tell you that the offer is EVERYTHING.
Important Note: I’ve seen many people want to throw in the towel on advertising a product after just a few days. That’s not enough time for the Facebook algorithm to do its thing. You MUST test products for a couple of weeks before making a decision that it doesn’t work.
The higher price your product or service, the more you need to spend in testing to determine if something will work.